If you are a corporate type, I am sure they have already bored you to death with Abraham Maslow’s human need pyramid. Maslow proposed that human beings start addressing their needs from the bottom most layer. Typically, after the bottom layer is addressed, they move to the layer above. How-much-ever popular Maslow’s pyramid is, I can never figure out what self-actualization is!
Fortunately, there is a delightfully alternative human-drive model that works for me. Proposed by David Rock, the SCARF Model identifies five human needs that have huge impact on our decisions. And it is not as if one of them is more important than the other.