29 Dec

Who gave You Your Morals?

Fairness

In the last post, we saw SCARF model proposed by David Rock, identifying five strong human motivations (Status, Certainty, Autonomy, Relatedness & Fairness).  The last post also discussed Status.  In this post, we will discuss the Fairness, or morality.

The most important paradigm shift on morality is this:

Fairness and other morals are hard coded in our genes!

The conventional belief is that the moralities have been given to us by religions.  But the more we understand how humans and other animals work, the more it becomes clear that

Religions have simply documented the moral values that we have inherited through our genes.

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25 Dec

Seek Status. Be Happy.

Seek Status

If you are a corporate type, I am sure they have already bored you to death with Abraham Maslow’s human need pyramid.  Maslow proposed that human beings start addressing their needs from the bottom most layer.  Typically, after the bottom layer is addressed, they move to the layer above.  How-much-ever popular Maslow’s pyramid is, I can never figure out what self-actualization is!

Maslow's Pyramid

Fortunately, there is a delightfully alternative human-drive model that works for me.  Proposed by David Rock, the SCARF Model identifies five human needs that have huge impact on our decisions.  And it is not as if one of them is more important than the other.

SCARF Model

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